No (2012)

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The epic of the No campaign in Chile,narrated by a fimmaker rooted in publicity. The No spots had the humour,vitality,risk, profound comprehension of political marketing as one kind of marketing, that the film itself,has not.

Since this movie had received some pretty good reviews, I was quite eager to check it out. On top of that, it was dealing on a very interesting subject so it seemed quite intriguing. To be honest, I didn't know or didn’t remember the actual outcome of this election and I was actually pretty sure that Pinochet would either cheat or refuse to step down but, no, he really lost and accepted the resu... read more

When Chilean military dictator Augusto Pinochet, facing international pressure, calls for a referendum on his presidency in 1988, opposition leaders persuade a brash young advertising executive, Rene Saavedra, to spearhead their campaign. With scant resources and constant scrutiny by the despot’s watchmen, Saavedra and his team devise an audacious plan to win the election and free their country from oppression.