Permission Marketing: Turning Strangers into Friends and Friends into Customers
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Amazon.com Review
Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers
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Manufacturer: Simon & Schuster
Release date: 6 May 1999
ISBN-10 : 0684856360 | ISBN-13: 9780684856360
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Release date: 6 May 1999
ISBN-10 : 0684856360 | ISBN-13: 9780684856360
